Creative Director @ Huge
with 10+yrs experience
Full portfolio available upon request ✌🏽 (keithjlocke@gmail.com)
01
Hand & Stone
(Site Redesign and Launch)
Visit Site
Completely reimagined foundational digital experience with a scalable design system and a new member focused experience for service discovery, location finding, and online booking.
Design Team
Cavan Huang
Jessica Cunningham
Priyanka Saha
Keith Locke
Jen Doyle
Tracy Michael
Mikalai Andreyanau
02
ShopRite
(Experience Vision)
Crafted a visual direction and vision experience concept for a leading grocery brand that bridges the gap between physical and digital grocery shopping.
Design Team
Adam Morris
Jay Barbarich
Keith Locke
Renan Feltri
03
Planet Fitness
(AI Trainer POC)
Designed an AI personal trainer that generates personalized workout programs and supports members in-club and outside of clubs via natural language in a way only the Planet Fitness brand could deliver.
Design Team
Cavan Huang
Andrés Vélez
Keith Locke
Diego Nicolau
04
Planet Fitness
(Member Portal Launch)
Co-led experience and feature design from wireframe to final visual execution — and identified a need for a cohesive notification strategy and component system across the Member Portal and app experiences.
Design Team
Cavan Huang
Jay Barbarich
Andrés Vélez
Keith Locke
Allison Henry
Ivaylo Klissarov
Julian Calderon
05
Planet Fitness Media Network
(Brand Design)
Created an unique and own-able brand for Planet Fitness Media Network including external positioning, messaging, visual identity, and templated creative assets.
Design Team
Cavan Huang
Katie Spohn
Keith Locke
Tyler Kracht
06
Darling Ingredients
(Brand Design Vision)
Crafted a brand identity and strategy that repositions Darling Ingredients as the industry leader for circular economics in the ESG space.
Design Team
Natalia Cwiek
Sara Osorio
Keith Locke
Jimmy Costigan
Yolanda Lam
Asif Mir
07
MLB The Show 24
(Campaign and Visuals)
A first-of-its-kind documentary and campaign to reveal the cover athlete and introduce MLB The Show fans to the Dominican Republic culture that brought so many legends to the sport.
Design Team
Davide Vismara
Shaun Roncken
Keith Locke
Dan Kennedy
Sebastian Arias
About
As a creative, I sit at the intersection of brand and product design. Shaping not only how a brand looks and feels in the physical world, but also how it is experienced in the digital.